18 low cost ideas to increase your sales

Growing your business doesn’t have to be difficult or expensive. These simple, cost-effective ideas are designed to help you increase your sales, without draining your budget.

Low cost ideas to increase sales1. Focus on helping instead of selling
You shouldn’t be trying to force people into purchasing your product or service. You should find people who may want your product or service and then focus on offering helpful information so that they can make an informed decision. There’s an old saying, “You can get everything you want, by helping enough people get what they want.”

See 5 things your customers want for tips on what your customers want.

2. Be persistent
Persistence is power when it comes to increasing your sales and profit. Far too many businesses fail because they don’t follow-up leads repeatedly. Most sales are made after the seventh or eighth contact — the sale is rarely made after just one – so be persistent.

3. Focus on benefits instead of features
Spend your time focusing on how your potential customers will benefit if they purchase your product or service. For example, if you’re selling central heating, don’t sell the power of the unit — sell the warmth. Selling insurance? Don’t sell the coverage — sell the peace of mind. Rather than using words like I, me, and my use you and your. Put the customer at the centre of your business and always look at your marketing from their point of view.

4. Listen to your customers
Ask your customers how you could improve your products or services. If you listen to their recommendations, they will feel valued. You’ll also be able to give them exactly what they want — not what you think they want. In turn you will get more of what you want — sales!

5. Give a free demonstration
If possible, give free demonstrations of your products or services to people who may be interested. Follow-up with these potential customers in a timely manner to attempt to convert their interest into sales.

6. Distribute free samples
If possible, get samples into the hands of people who may be potential customers. People like to try before they buy.

7. Target the right people
If you try to market to everybody then you end up targeting nobody. Decide who might be interested in your product or service and target them. For instance, people who live in flats or apartments are unlikely to purchase a conservatory so don’t target them. It is a waste of your time and money.

8. Trust Is A Must
Sales are rarely made after just one contact because potential customers need to get to know and trust you before they are willing to progress to the next stage. In order to build this trust you must work at relationships with your potential customers. Take your time and show that you are trustworthy, reputable and reliable so that your potential customer will be in no doubt you will do what you say you will do. Once they are comfortable with your company the sale will follow.

9. Networking
Networking is a great way to get your message out to a large number of people, for free. Since each person knows about 250 other people, you can spread the word about your business quickly. Go to your local Chamber of Commerce meetings. Shake hands at business functions. Exchange business cards with associates you see in stores, churches and community events.

10. Make it easy for people to do business with you
Your customers are not going to work for you — you have to work for them. Do anything you can to make doing business with your company a pleasure.

11. Generate referrals
Referrals are a great way to generate new business. Don’t just wait for people to refer you. Proactively ask for referrals from existing customers, acquaintances, family and friends. Don’t forget to graciously thank anybody who refers your business to someone.

12. Distribute informative literature
Make sure that the benefits and features of your product or service get into the hands of your potential customers. If people don’t know what you do, or what you sell, or the benefits of using your product or service then how can they make a decision to purchase it?

13. Listen to your employees
Nobody knows their jobs better than your own staff. They see all the problems and issues on a daily basis. Chances are, they also know the best ways to solve them too. Ask your staff what the biggest issues are and get their ideas on how to solve them. Then give them the power to go out and change things so they can do their work as easily and simply as possible. Not only will you make your employees happier, you will get some brilliant cost saving ideas too.

14. Make it clear what to do next
You have written the best marketing letter or advert you can. It puts the customers requirements first but you still get very little response. Sound familiar? This is a common problem caused by not making it clear what should happen next. Do not leave your contact details and hope for the best. Make it crystal clear so potential customers know what to do. For instance write “Call today and ask for your free no-obligation copy of 101 marketing tips for business”. This simple instruction makes it easy for someone to respond.

15. Use testimonials
Whenever an existing or potential customer says something positive about your company, ask them if you could use their statement in your marketing materials. Your company’s credibility will increase with the use of testimonials from happy customers. This credibility then helps build trust, which in turn will lead to sales.

16. Offer to be a speaker
Business organisations such as the Chamber of Commerce are always looking for speakers for their meetings. Contact these groups and offer to talk about your area of expertise. Not only will you be viewed as an expert in your field you will also generate interest in your business that can be turned into sales.

17. Focus on the lifetime value of your customers
Don’t focus on generating one-off customers. Build a relationship so that your customers become repeat, lifelong customers. Remember it costs roughly 10 times as much to find a new customer than it does to keep an existing one.

18. Learn from the experts
Marketing is an important skill based on both knowledge and experience. The fastest way to gain that knowledge is to find someone who knows what works and can advice you on the best solutions for you and your particular business.

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  • naveen

    Hi sir/madam:

    I am starting a new business (Hardware and sanitary solvents, MASTER INDUSTRIES) your 18 tips are like 18 steps for me i am really thankful and grateful to u, its really a boostup for me, with the above tips i can improve my marketing skills as well as sales. Thank u so much. Have a wonderful day and god bless you.

  • Ionela

    Well done!!! Its the best article that I was reading on internet on this theme.

  • davinder
  • Diya Nitin Kewlani


    This information is very valuable

  • Cenaoptimizacijesajta Fagen

    Hello there! This article could not be written much better!
    Going through this post reminds me of my
    previous roommate! He continually kept preaching about this.

    I’ll send this information to him. Fairly certain
    he’ll have a very good read. Thank you for sharing!

  • doug

    Thanks Kevin, your marketing tips are very useful principles in achieving sales and a good reputation.

  • dinesh

    sir, good tips is given by you , to develop sales . thanking you

  • solomon

    hi this is so great ideas mostly “explain benefits rather than the features” referral,trust and all are so adorable those who struggle in sales it will be great help
    if they really wish to get sales thank sir its a great support god bless

  • Dulcie

    Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something.
    I think that you can do with some pics to drive the message home
    a bit, but other than that, this is magnificent blog. A fantastic read.
    I will definitely be back.

  • Letha

    Hey There. I found your blog using msn. This is an extremely well written article.
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  • Abdul Karim

    Very catchy ideas for markeintg executives. No one can promote his business without accepting these ideas. it’s a beacon in marketing fields. Thanking you (Sir,Kevin C.) for your supportive ideas & hope the best for all.

  • Ravi

    This was an exceptional tips. Very simple to even implement it. This will help in all aspects of potential marketing. Thanks a ton for your helpful tips

  • Satish

    Useful information, it will surely help who are trying to improve their business. The points mentioned are not extra-ordinary marketing tips, but very simple and customer focused. I even implemented these before and yielded good results.
    Thank you.

  • Rekha

    Wow this is a really useful article & i would definitely use some of then in training staffs.

  • Manas Kumar

    Very nice and very much helpful. Should know all these being a sales person. Thank you so much.

  • harsh

    thanks for giving useful tips for marketing. i am working at Health based product MLM.can u help me by giving more useful nd practical ideas to increase my sales..

  • Sajjad baksh

    So nice and so peacefull ideas about marketing i get so many knowledge to read this advertising here plz tell me about shipping marketing then am very thanksfull to urs thanks

  • Jessica

    All fantastic tips! However, I would add to number 15, the one about testimonials. What can be most useful to a salesperson staring down the barrel of phone receiver, email, or what have you, is the knowledge that one`s commercial reputation can be easily presented to the buyer. It helps tremendously to establish the credibility of one’s company before even approaching potential buyers. There’s a site where a growing community of businesses are vouching for each other…businesses use the site (www.vowch.org) to invite their customers to serve as references. The site can be really useful for salespeople. Just my two cents!

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